Seasider is a contemporary campaign to change perceptions and promote the British Seaside to a creative, urban audience through a 5-year programme of activity, including a year-round PR campaign, Seasider Network and public events including a British Seaside Festival in the centre of London.
Seasider also provides Consultancy services to Seaside Towns. Please visit the Consultancy page for more information.
The British Seaside has had a tough time in recent years, with Brits taking advantage of cheap package holidays in the second half of the 20th Century and the low cost international flights that have since become available. From scenes of elegant holidaymakers, happily jangling arcades, funfairs and donkey rides, the British Seaside gradually lost its appeal, as many seafronts ceased to move with the times.
Now, with exchange rates making international holidays increasingly expensive, the green agenda forcing people to question the environmental impact of international flights, and many seaside towns beginning to offer activities and attractions for contemporary as well as nostalgic tastes, it is time for the tide to turn.
Seasider is a 5-year strategy which will support British Seaside towns to capitalise on these opportunities, through promoting the unique and characteristic attributes of our coastline, to a contemporary, urban audience.
Seasider has been in development since March 2009 and has grown through consultation with a wide range of tourism, regeneration and cultural specialists from around the UK to respond directly to contemporary requirements of British Seaside towns.
Seasider has four main delivery outcomes:
1. A year-round PR Campaign, keeping the British Seaside in the cultural and travel press throughout the year.
2. A design-led peer-to-peer interactive Website, which will act as a
communication portal for targeted information about the offer in seaside towns, as well as the discussion of exciting, innovative happenings
3. An annual British Seaside Festival in London to celebrate and showcase the UK’s seaside towns, produced in collaboration with high-profile London cultural organisations
4. A Seasider Network for those involved in the delivery of change in Seaside towns to identify, design and communicate solutions to shared challenges
Seasider Consultancy
Seasider provides creative, positive solutions for seaside towns, whether you are trying to shape a contemporary vision for your town, solve persistent problems, market yourself in imaginative ways, or attract new audiences.
Our team knows that the British Seaside is a brilliant place to live, work and play. We also have a broad knowledge of seaside towns around the UK, and the issues that are common to many.
We can work with you to help unlock your town's potential to attract new markets, and to find solutions to problems that are holding your town back.
Seasider's work ranges from short-term projects with individual towns, to ongoing strategic work with national organisations.
Seasider offers:
- Consultancy to help you develop a vision for the future of your town
- Creative marketing in central London locations
- Partnership building with urban areas to develop new audiences
- Research about current perceptions of your town amongst potential new target markets
- Knowledge sharing - partnerships with towns that have dealt with similar issues